American Advertising Federation (AAF) of the Midlands hosted its annual ADDY Awards gala on Saturday, February 18 at 701 Whaley in Columbia. More than 80 awards recognizing exceptional work in advertising were presented to advertising professionals and students in the Midlands.
AAF of the Midlands, winner of the 2011 AAF National Club of the Year Award, holds the yearly competition as part of the American Advertising Federation’s ADDY Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF of the Midlands’ ADDY Award winners will move on to compete at the district level and then in the national competition.
Advertising professionals from across the Midlands submitted more than 200 entries into the local competition. AAF of the Midlands recognized winners in a myriad of categories and honored overall winners for print, interactive and broadcast media:
Best of Print – Riggs Partners, “Talk About Giving Game,” for Central Carolina Community Foundation
Best of Interactive – True Matter, LLC, “Introducing LexMed Mobile,” for Lexington Medical Center
Best of Broadcast – Mad Monkey Inc., “SC Education Lottery 2011 Campaign”
The Best of Show award was given to Riggs Partners for “Talk About Giving Game,” created for Central Carolina Community Foundation.
AAF of the Midlands introduced a new award at this year’s gala, the Hottie Award. Created in conjunction with the Midlands Authority for Conventions, Sports & Tourism, the Greater Columbia Chamber of Commerce and brand partners, including ADCO (the agency of record for the “Famously Hot” project), the Hottie Award honors the best entry that utilized the “Famously Hot” tagline and logo. The Hottie Award was given to Northbound Design for the “Famously Hot New Year” website created for the City of Columbia’s 2011 New Year’s Eve celebration.
The complete list of winners is
below.
Best of Show
Riggs Partners, “Talk About Giving
Game” for Central Carolina Community
Foundation
Hottie Award
Northbound Design, “Famously Hot
New Year Website” for City of Columbia
Best of Print
Riggs Partners, “Talk About Giving
Game” for Central Carolina Community
Foundation
Best of Interactive
True Matter, LLC, “Introducing
LexMed Mobile” for Lexington Medical
Center
Best of Broadcast
Mad Monkey Inc., “SCEL Summer
2011 Campaign” for South Carolina
Education Lottery
Special Judges Award for Content
SCANA, “Remembering Hugo” for
SCANA Corporation
Special Judges Award for Best Media
Produced Creative
Time Warner Cable Media, “Ride” for
Outspokin’
Special Judges Award for Madly
Damn Good
AAF of the Midlands, “ADDY in
Wonderland” for AAF of the Midlands
Special Judges Award for Healthcare
Mad Monkey Inc., “Providence
Hospitals: decisionheart.org” for
Providence Hospitals
Sales Promotion – Catalog
Gold ADDY – Mustard Graphics
Studio, “Scene Weaver Fall 2011 Catalogue”
for Scene Weaver
Silver ADDY – Mustard Graphics
Studio, “Pickles Spring 2011 Catalogue” for
Scene Weaver
Sales Promotion – Video Sales
Presentation
Silver ADDY – Sage Creative Group,
“Polycast Video” for Hubbel Power Systems
Collateral Material – Annual Report,
Color
Gold ADDY – BlueCross BlueShield
of South Carolina, “Strength in Numbers”
for Companion Life Insurance Company
Collateral Material – Brochure, Color
Silver ADDY – Sage Creative Group,
“The Little Things” for Wayne Memorial
Hospital
Silver ADDY – Palmetto Health,
“Palmetto Health Children’s Hospital
Brochure” for Palmetto Health Children’s
Hospital
Collateral Material – Cover
Gold ADDY – Free Times for “Free
Times – Our Dumb State Vol. 6 Cover” for
Free Times
Collateral Material – Magazine
Design
Silver ADDY – undefined magazine,
“undefined magazine – Book 12” for undefined magazine
Silver ADDY – undefined magazine,
“undefined magazine – Book 14” for undefined magazine
Collateral Material – Book Design
Gold ADDY – Mustard Graphics
Studio “Reserve Your Seat” for Saluda
Shoals Foundation
Silver ADDY – University of South
Carolina Creative Services, “Focus
Carolina: University of South Carolina
Strategic Plan” for USC Office of the
President
Collateral Material – Poster
Silver ADDY – Crescendo
Advertising, “Vista Lights Poster” for
Congaree Vista Guild
Collateral Material – Poster
Campaign
Silver ADDY – SCANA, “FERC
Compliance Campaign” for SCANA Legal
Regulatory
Collateral Material – Special Event
Invitation
Silver ADDY – ADCO, “Sowell Gray
Thank You Party Invitation 2011” for Sowell
Gray Stepp & Laffitte, LLC
Silver ADDY – The Adams Group,
“Columbus Regional Retirement Party
Invitation” for Columbus Regional
Healthcare System
Collateral Material – Special Event
Campaign
Silver ADDY – Palmetto Health,
“Palmetto Health Baptist Parkridge
Groundbreaking 2011,” for Palmetto
Health Baptist Parkridge
Direct Marketing – Direct, B-to-B or
Consumer
Silver ADDY – Palmetto Health,
“Palmetto Health Rehab Promo” for
Palmetto Health
Direct Marketing – Specialty
Advertising
Silver ADDY – Chernoff Newman,
“Black Pearl Farms” for Black Pearl Farms
Out-of-Home – Vehicle Graphic
Advertising
Gold ADDY – Palmetto Health,
“Palmetto Health Children’s Hospital
Ambulance” for Palmetto Health
Children’s Hospital
Non-Traditional Advertising – Non-
Traditional Campaign
Silver ADDY – SCANA, “Is this ‘U’
being safe?” for Corporate Safety
Consumer or Trade Publication –
Consumer/Trade Campaign, Color
Silver ADDY – Riggs Partners,
“Paradise Valley Estates Print Ad
Campaign” for Paradise Valley Estates
Newspaper – Newspaper, Fractional
Page, Color
Silver ADDY – Chernoff Newman,
“Wanted Ad” for Rick Hendrick Mini
Newspaper – Newspaper Specialty
Advertising, Insert
Silver ADDY – Chernoff Newman,
“4th of July Insert” for DP&L
Interactive Media – Website,
Consumer Flash, Products
Silver ADDY – Cyberwoven, “Penn
Custom Shop” for Penn Custom Shop
Interactive Media – Website,
Consumer HTML, Outlets
Silver ADDY – Cyberwoven, “SC
Chamber of Commerce Site” for SC
Chamber of Commerce
Interactive Media – Website,
Consumer HTML, Services
Silver ADDY – Cyberwoven,
“Newberry College Website” for Newberry
College
Interactive Media – Micro or Mini
Sites
Gold ADDY – Mad Monkey Inc.,
“Providence Hospitals: decisionheart.org”
for Providence Hospitals
Silver ADDY – Cyberwoven,
“Carolina’s Promise” for University of
South Carolina
Interactive Media – Mobile Websites
Silver ADDY – True Matter, LLC,
“Lexington Medical Center – Mobile
Website” for Lexington Medical Center
Interactive Media – Internet
Commercials
Gold ADDY – True Matter, LLC,
“Introducing LexMed Mobile” for
Lexington Medical Center
Silver ADDY – Mad Monkey Inc.,
“Made from Scratch” for South Carolina
Education Lottery
Radio – Local Radio Campaign
Silver ADDY – Chernoff Newman,
“Refrigerator Radio Campaign” for Santee
Cooper
Television – Local TV
Gold ADDY – Lexington Medical
Center, “Cardiac Teaser Commercial” for
Lexington Medical Center
Silver ADDY – Time Warner Cable
Media, “Outspokin’ – Ride” for Outspokin’
Television – Local Single (one DMA)
:30
Silver ADDY – Mad Monkey Inc.,
“Providence Cardiac Awareness” for
Providence Hospitals
Television – Local TV Campaign
Gold ADDY – Mad Monkey Inc.,
“SCEL Summer 2011 Campaign” for South
Carolina Education Lottery
Silver ADDY – Mad Monkey Inc.,
“SCEL Fall 2011 Campaign” for South
Carolina Education Lottery
Silver ADDY – SCANA, “Making
Everyday Life Better 15 sec spots” for PSNC
Energy
Silver ADDY – Riggs Partners, “First
Community Financial Consultants TV
Campaign” for First Community Bank
Silver ADDY – The Adams Group,
“Columbus Regional John B. Amos Cancer
Center TV Campaign” for Columbus
Regional Healthcare System
Television – National TV Campaign
Silver ADDY – Stratagem Marketing,
“SCBT ‘We Believe in South Carolina’ TV
Campaign” for South Carolina Bank &
Trust
Mixed/Multiple Media – Mixed-
Media, Local Consumer
Gold ADDY – Mad Monkey Inc.,
“Providence Cardiac Awareness Campaign”
for Providence Hospitals
Silver ADDY – Chernoff Newman,
“Palmetto Health Heart Campaign” for
Palmetto Health
Mixed/Multiple Media – Mixed-
Media, National Consumer
Silver ADDY – EdVenture Children’s
Museum, “EdVenture – Spark Your
Imagination! Campaign” for EdVenture
Children’s Museum
Advertising for the Arts and Sciences
– Arts, Brochure
Silver ADDY – University of South
Carolina Creative Services, “Moving Image
Research Collections” for University
Libraries
Advertising for the Arts and Sciences
– Arts, Invitation
Gold ADDY – Chernoff Newman,
“Naked Mole Rat” for Riverbanks Zoo and
Garden
Public Service – Public Service,
Brochure
Gold ADDY – Riggs Partners, “Talk
About Giving Game” for Central Carolina
Community Foundation
Public Service – Public Service, TV
Gold ADDY – Fisher
Communications Inc., “SCDPS 2011 DUI
Episode 2” for SC Department of Public
Safety
Silver ADDY – Fisher
Communications Inc., “SCDPS 2011 DUI
Episode 1” for SC Department of Public
Safety
Public Service – Public Service,
Campaign
Gold ADDY – Fisher
Communications Inc., “SCDPS 2011 DUI
Campaign” for SC Department of Public
Safety
Advertising Industry Self-Promotion
– Self-Promotion, Broadcast
Silver ADDY – Dust of the Ground,
“Dust of the Ground Showreel” for Dust of
the Ground
Advertising Industry Self-Promotion
– Self-Promotion, Interactive
Silver ADDY – Chernoff Newman,
“chernoffnewman.com” for Chernoff
Newman
Advertising Industry Self-Promotion
– Self-Promotion, Direct
Silver ADDY – Mad Monkey Inc.,
“SNO Balled” for Mad Monkey Inc.
Advertising Industry Self-Promotion
– Ad Club Promotion
Gold ADDY – AAF of the Midlands,
“ADDY in Wonderland” for AAF of the
Midlands
Advertising Industry Self-Promotion
– Self-Promotion, Mixed Media Campaign
Silver ADDY – Chernoff Newman,
“CN Gift Guide” for Chernoff Newman
Elements of Advertising – Logo
Silver ADDY – EdVenture Children’s
Museum, “Beakers & Broomsticks Logo”
for EdVenture Children’s Museum
Silver ADDY – Riggs Partners,
“Document Defense Logo” for Tree, LLC
Elements of Advertising –
Photography, Color
Gold ADDY – George Fulton
Productions, “Rocketboy” for Tim Floyd
Gold ADDY – AAF of the Midlands,
“ADDY in Wonderland Tea Party” for AAF of
the Midlands
Elements of Advertising –
Photography, Digitally Enhanced
Gold ADDY – James Quantz Jr
Photography, Inc., “Ballet Dancer over
Manhattan” for Undefined Magazine
Gold ADDY – James Quantz Jr
Photography, Inc., “Airstreamin’ Apes” for
James Quantz Jr Photography
Elements of Advertising –
Photography, Campaign
Gold ADDY – AAF of the Midlands,
“ADDY in Wonderland Photography” for
AAF of the Midlands
Elements of Advertising – Special
Effects, Video or Film
Gold ADDY – Mad Monkey Inc.,
“MLB with Jason Bateman” for Turner
Broadcasting
Silver ADDY – Mad Monkey Inc.,
“Uninsured” for South Carolina
Department of Insurance
Student Special Judges Award:
Garnet & Black Collaboration
Elizabeth Howell and Malia Griggs,
“Stripped Down, Relationship Status and
This Generation’s ‘Shrug’ Problem” for
University of South Carolina
Student ADDY – Poster
Student Gold ADDY – Jabari Briggs,
“Churchill Quote Poster” for South
University
Student Gold ADDY – Brock
Henderson, “I Think In Type” for University
of South Carolina
Student Silver ADDY – Bryan Knox,
“Imagination Poster” for South University
Student ADDY – Editorial Design
Cover
Student Silver ADDY – Elizabeth
Howell, “Stripped Down” for University of
South Carolina
Student ADDY – Editorial Design
Spread of Feature
Student Silver ADDY – Caitlin
Kennedy Bradley, “Overachiever’s Drug
Culture” for University of South Carolina
Student ADDY – Non-Traditional
Advertising
Student Gold ADDY – Brock
Henderson, “Stuffed with Fluff” for
University of South Carolina
Student ADDY – Interactive, Online
Student Silver ADDY – Joshua
Rainwater and Adam Siler, “G&B Spring
2011 – Promo” for University of South
Carolina
Student ADDY – Television, Single
Student Silver ADDY – Brock
Henderson, “Where’s the Paint?” for
University of South Carolina
Student ADDY – Mixed Media
Campaign
Student Gold ADDY – Terrell Wescott,
“Retro PLUS Event Collateral” for South
University
Student ADDY – Logo
Student Silver ADDY – Giovanni
DeFeterici, “Shergarh Brand Identity” for
South University
Student ADDY – Illustration
Student Gold ADDY – Madeline
McDowell, “Angry With Exams” for
University of South Carolina
Student ADDY – Animation
Student Silver ADDY – Cori Werner,
“Motor City Video Spot” for South
University
About the Columbia Ad Club
The Columbia Ad Club was founded in 1955 and is affiliated with the American Advertising Federation (AAF) which is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry worldwide. By vote of the local organization’s Board of Directors, the affiliate’s name was changed in 2007 to AAF of the Midlands in order to enhance branding at the local, regional and national level. In 2011, AAF of the Midlands was honored as National Club of the Year. For more information, visit aafmidlands.com or follow us on and Twitter www.twitter.com/AAF_ Midlands .
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