The rivalry between the University of South Carolina and Clemson University has deepened this year with alumni and fans emboldened by a new competition to show their collegiate support.

The challenge is simple: to amass more donors to the school’s annual fund than the other school, before Dec. 31. The goal is participation, not money raised, so donations of any amount are accepted. To participate, alumni and fans should go to www.beatclemson.org. The Web site also features a playful video in the spirit of the competition.

“The rivalry doesn’t end when our alumni leave campus, and the challenge is a wonderful opportunity for graduates to support today’s student experience,” said Lola Mauer, the university’s director of annual giving.

Alumni and fans are encouraged to visit www.beatclemson. org to check out the status of the competition. By participating, donors have the opportunity to win two tickets to the Clemson–Carolina football game Nov. 28, as well as 50 prints of the challenge artwork.