If you grew up in Columbia or the surrounding Midlands, you probably know the name Sincerely Yours.

More than likely, you saw the TV commercials, and and you knew who Jack Little was. Some things in Columbia have gone by the wayside, but Sincerely Yours has remained a Columbia tradition for 50 years.

The company still offers service in carpet cleaning, drapery cleaning, handling and cleaning of fine oriental rugs as well as 24 hour emergency water damage restoration services.

In 1959, Jack and Betts Little started the business out of a back store at 1331- 1/2 Assembly Street in downtown Columbia. They prided themselves on integrity, honesty, and great service with exceptional results. With that philosophy, the business grew and the Littles purchased a building located at 400 Meeting Street in West Columbia. In 1974, Sincerely Yours moved to its current location at 1955 Legrand Road in Northeast Columbia.

Jack and Betts Little have since passed away, but Sincerely Yours is still family owned. Sharon, the Little's youngest daughter and her husband, Jeff Lindemann, see to it that the dream of Jack and Betts Little lives on.